My name is Fili & I'm a Sr. Art Director/Designer from Texas.

About Me

Synopsis: I love my family, the outdoors, muscle cars, and metal!

My varied experiences started with humble beginnings in customer service at Walmart, joining the military and deploying to a combat zone. I then earned my bachelor’s degree which sparked my career in the creative field as an Art Director.

I’ve worked at both large and small agencies on both large brands like PepsiCo, AT&T, NBC, Pennzoil, The San Francisco Giants, and other various small brands and companies. I’ve worked independently and collaborated with teammates both on-site and around the globe. All of this different experience has shaped my background and those learnings have helped me forge audacious ideas and beautiful designs.

I have such a passion for advertising and design that I constantly look at pieces of work in the wild and study the pioneers of my industry — I draw inspiration from it all. I have an unwavering learner’s mindset and hunger for growth as I believe if you stop learning, you stop growing.

Services

The name of the game is creating brilliant conceptual ideas and flawless execution with beautiful and elegant design. In other words, I am a creative problem solver.

Art Direction

Conceptual Thinking
Look & Feel
Tone
Presentation
Visual Design
Brand Strategy
Copywriting
Process & Exploration

Design

Animation
Graphic Design
Photography
Interaction
Calligraphy
Design & Craft

Clients

I am fortunate to work with great brands and looking forward to new challenges.