Edge-to-Edge Intelligence

with 5G from AT&T

During my time at BBDO NY, I worked on the AT&T Business account as a Sr. Art Director/Designer. I was fortunate to work on various medias such as broadcast, social, digital, print and out of home.

Client: AT&T Business
Services: Art Direction/Design/Animation/Copywriting/Motion/Print

Retargeting

In this massive campaign, we decided to retarget those who are on the fence about AT&T’s products and services.

The objective was to have a successful conversion from potential customer to longterm customers. Above is part one and below is part two of the retargeting campaign.

One Size Does Not Fit All 

AT&T Business serves business organizations from all sizes; huge corporations, small, medium, large businesses and even non-profits.

Above are examples of AT&T’s philanthropic work and below are examples of small business targeted work.

The Summit 

AT&T Business Summit is a place where innovation, ideas, and the future come to life.

The Summit is a three-day event where top innovators and +2,000 high-level decision makers can position their brands for success in the following year. Above is a recap of 2019’s Summit and below are a few examples of how we took over Dallas and painted the town blue!

Events

AT&T Business Events.

AT&T Business sponsors major industry events such as retail and healthcare to educate the public about AT&T Business’ products and services. Above are examples of healthcare and below are examples of retail – all of which were advertised using mixed media such as social, digital, print, broadcast and out-of-home.