Rookie Moves Figured Out with Jayson Tatum
Social Media Campaign
Partnering with Whistle Sports and Jayson Tatum (2018’s NBA All-Rookie First Team), our challenge was to create a campaign involving Jayson Tatum and MetroPCS (organically) on the most viewed platform, pre-rolls.
Mobile-First
In a word where mobile is king, we decided to take our campaign to a universal platform that can be accessed on multiple mobile devices at any given time. It’s also where MetroPCS organically comes into play – pun intended.
Rookie Moves Figured Out
Social Media Campaign
We decided to create a three-part series of videos where Jayson Tatum uses his MetroPCS phone and service to avoid making rookie mistakes. The idea allowed us to organically implement the brand in the spots. MetroPCS is viewed as the hero when Jayson Tatum uses his phone to find solutions, adapt to challenges, and stay connected to his fans. Click on the red buttons below to watch all three episodes.
Jayson Tatum | Rookie Moves Figured Out | Ep. 1
#NBA Rookie Jayson Tatum has big goals and expectations, which is why he keeps connected to his coach even when he’s not nearby. Thanks to #MetroPCS, a fast, reliable network.
Jayson Tatum | Rookie Moves Figured Out | Ep. 2
Jayson Tatum puts in the reps and hard work needed to be successful, including a strong connection with his coach.
Jayson Tatum | Rookie Moves Figured Out | Ep. 3
Part of being a rookie for Jayson Tatum is staying connected with his fans on social media. Watch him stay close to his fans with #MetroPCS.
