That’s Genius
Rebranding Rollout Campaign
MetroPCS is now Metro by T-Mobile and what better way to rollout a new logo, brand identity and offers then an overarching brand campaign, That’s Genius.
The Smarter Way to Get Unlimited
In this campaign, the objectives were to focus on informing the audience that MetroPCS is now Metro by T-Mobile plus Metro being the smarter way to get unlimited without breaking the bank.
Social Media Campaign
Under the umbrella of That’s Genius, this mobile-lead social campaign focused on other key messages for the multiple platforms on social media.
