MetroPCS was the first telecom brand to livestream on Twitch – teaming up with EA Sports, Lirik and Demetrious Johnson.
With UFC’s new video game release of UFC 3, we decided to sponsor a livestream and giveaway copies while engaging with our new demographic, avid gaming fans. MMA Pound-for-Pound Fighter and UFC’s 11-time Flyweight champion, DJ, will host the livestream and play against Lirik, one of the world’s biggest gamers – leveraging both parties following – reaching a large audience.
